gumption blog - marketing tips

Post your tips on branding here to help others and we'll give a web link back to your site as a reward!

Here's a quicky... and a classic. A brand is not a logo or the colour of your web site.

A brand is the personality, tone, thought, feeling, character of the business - often about the business owner him/herself. Once you understand this, it can manifest itself into everything you do, the font you use, the choice of words, imagery, humour, promotional channels, etc, etc. Also, it usually takes a long, long time to develop a brand that can truely command the premium price you want for your service. And what's more, when you start out you'll never really know if you'll ever get there! One step at a time...

Please give your general marketing tips here. Anything from branding, design, customers, selling, segmentation to PR. We may give you a free web link back to your site as a reward! Here's a quick one...

Most companies make the classic mistake of only outlining their services in their promotional materials. But that's about you. The customer wants to read about them and how they can benefit and without thinking too hard about it. If you can show typical/target customer types experiencing the benefits of your services, readers will engage more and you'll get a better response.

Gumption is no different. We're now in the process of gathering lots of testimonials from lots of happy customers. It's better for us that their story is told.

Give your Web Tips here and we'll give you a live link back to your own site as a reward!

External links to web sites that come from well ranked, relevant sites usually take a long time to build. But they are extremely important to help you to get higher up the Google rankings.

If you want a free web link from us, add your tip here!

At networking events, many people are reticent to engage because they are used to being sold too. Once you introduce yourself, give them all the focus and ask what you can do for them.
It will help the conversation flow much better and they will eventually want to know more about you.

There's nothing more off-putting than somebody launching into a sales pitch of their latest new widget.

Just be human!