gumption blog
Winning Moves, manufacturers of this version of the MONOPOLY game under license from Hasbro, say the new official MONOPOLY: Bradford Edition is coming about following the city recently being crowned the very first ‘UNESCO world City of Film' as well as officially becoming ‘England's curry capital'.
Winning Moves say Bradford, Ilkley, Saltaire and Haworth will all feature on the board, which will see the famous MONOPOLY London streets taking on a distinct Bradford flavour and feel, as well as other customised themes.
Gumption's very own co-director David Robertson-Brown is also Chair of www.destinationbradford.co.uk, a tourism network of hoteliers, conference venues and attractions. David says" "This is a marvellous fun initiative for the people of Bradford.
"It stems from a growing recognition of the truly fantastic offer the district has - with global brands such as the Brontes, Delius, Hockney, a UNESCO World Heritage Site at Saltaire, the UNESCO world City of Film status and England's Curry Capital to name but a few.
"The launch of the game also ties in nicely with the opening of the new City Park in Bradford. This is again something no other UK city has and will definitely turn a lot of heads with envy".
The public will be asked to vote for property spaces on the new board in general - with around 30 regional landmarks replacing the likes of Oxford Street and Park Lane - as well as offering suggestions for the board's most expensive site in particular, which is exclusive Mayfair.
The MONOPOLY: Bradford Edition will be available at leading stores from October (2011) including at: Amazon.co.uk, Asda, all four Bradford Visitor Information Centres, Debenhams, HMV, PLAY.com, Tesco, Toys R Us, Waterstones and WH Smith.
Voting starts at Midday on Tuesday March 22nd and ends midday on 22nd April 2011. Votes to: bradford@winningmoves.co.uk
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- Hi Rehan,
Thanks for your comment. I too think it's fun and that's what we need more of in Bradford - fun. Let's make some fun about ourselves, and relax about stuff. It's a tough old world at the moment and we desperately need more humour, if only as a therapy or antidote to these difficult times.
I'd like somebody to make a case to have their back street on the board just because it's a great place to live, or nominate their local restaurant, shop or pub just for the hell of it. I like it because...... Who knows? -
- What a fantastic Result for Bradford. Finally we will be competing with the like of Park Row and the Strand!!!