Just like analytics software for measuring traffic through your web site, you can now measure the sales calls into your busy office coming from adverts & marketing campaigns.
By adding Teletracker numbers to your expensive advert, you can see which ones work and which don't, allowing you to maximise your ROI, based on fact.
Teletracker measures call handling too and has advanced routing so you can take immediate corrective action if need be. It is by far the best service of its kind in the UK!
No alteration to your current telephone system is required and you have full online control. Here's how it works:
Add a separate Teletracker number to each of your main promotional activities and watch them ‘compete' for your continued spend. Teletracker tools include:
- Daily Calls: how many are received each day?
- Calls Per Hour of Day: can we safely reduce staffing in the morning?
- Calls Per Day of Week: why so many calls on a Sunday?
- Calls Per Month of Year: how seasonal are we?
- Length of Calls: can we make enquiries easier for staff?
- Call Result: how many calls are answered, not answered or busy?
- Calls by Location: where are customers calling from?
- Groups: which marketing campaigns bring most enquiries?